Science versus Art. Nature versus Mankind. There are plenty of diametric opposites in this world, but few we come across as readily in this day and age as the battle between Engineer versus Designer. This is sometimes known as Function versus Fashion, and in some cases the two are merged in a nice bit of cohabitation. Generally, though, they are mutually exclusive. The designer, like the artist, and like mankind, is always imposing himself on the world and attempting to change it for the sake of change - this is the reason why we have a harder time choosing a color of a bike than the actual bike itself. The engineer, like science and like nature, is concerned only with the purest of pursuits - efficient, natural function. While some artists have a scientific bend and vice versa, it is quite rare to find anyone that possesses not only the talent to create a masterpiece but the ability to stretch the canvas, make the brushes, create the pigments from scratch, and have the entire thing last a thousand years.

If you really want to see innovation, however, simply take a look at their bottom brackets, headsets, and hubs. To support this year's race, White Industries has sent us a set of their beautiful track hubs.
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